Powering authenticity at scale with Amazon

About the Customer

The Challenge

Amazon needed to hire at scale while competing with some of the world’s most recognised technology employers. At the same time, the business needed a more authentic way to showcase what it is really like to work at Amazon.

Traditional job descriptions alone weren’t enough to explain complex roles or bring the organisation’s culture to life. To attract the next generation of candidates, Amazon needed to amplify employee voices and show genuine experiences from inside the company.

The Employer Brand team also needed a way to create this content efficiently and consistently across a large global organisation.

Objectives

Our Solution

Seenit was introduced by Amazon’s Employer Brand team in the Retail division in 2018. The platform enables Amazon employees to capture and share video content that brings their experiences to life.

By gathering stories directly from employees, Amazon can create authentic employer brand content that showcases career opportunities, culture and day-to-day experiences across the organisation.

The content can then be used across the candidate journey, including careers pages, social media and recruitment campaigns.

Results

Over time, Amazon has used Seenit to build a large library of employee-generated video content that supports both employer branding and recruitment campaigns.

Employee storytelling has helped Amazon increase engagement with employer brand content while giving candidates a clearer, more human view of what it is like to work at the organisation.

Looking Ahead

Amazon continues to use Seenit to create employee-generated video content that supports employer branding and recruitment campaigns. By putting real employee voices at the centre of its storytelling, the organisation can showcase culture, roles and opportunities in a way that resonates with candidates globally.