Unseen Group Website Privacy Policy
The following Privacy Policy tells you about our privacy commitment with regards to your visits to our website, unseen-group.com.
It is important that you read this Privacy Policy so that you are fully aware of how and why we are using your data. This Privacy Policy applies to all users of our website. If you do not agree with this Privacy Policy, you should not use the Services. Use of our service implies acceptance of this privacy policy.
This version of the Privacy Policy was updated on 6th October 2025.
1. Who we are
This website is operated by Unseen Group (collectively referred to as the “Company”, “we”, “us” or “our” in this Privacy Policy) trading as Gradtouch Ltd, a company registered in England and Wales (Company No. 07718853) with its registered office at The Copper Room Deva City Office Park, Trinity Way, Manchester, England, M3 7BG.
We act as the data controller for the personal data collected through this website. If you have any questions about this policy or your data, you can contact us at: hello@unseen-group.com.
2. What this policy covers
This Privacy Policy explains how we collect and use personal information when you:
- Visit our website
- Submit information via our online forms (e.g. an enquiry or downloading a whitepaper etc…)
- Interact with our email communications
- Engage with our marketing efforts
3. The data we collect
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data including first and last name, username or similar identifiers.
- Contact Data including email address, address, telephone number, social media profile information (if provided).
- Employment data such as job title, company name.
- Technical Data, including but not limited to, the URL from which you came to our website, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
- Profile Data includes your username and password, enquiries, feedback and survey responses and any other items of information that you provide during a form submission or event.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data may include your preferences in receiving marketing from us and your communication preferences.
- Statistical or demographic data may include aggregated data that is derived from your personal data but is not considered personal data. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
4. How we use your data
We use the information listed above to enable us to provide our service to as well as to measure the number of visitors to our platform and to improve our services. We will only use your personal data when the law allows us to.
Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Purpose / Activity | Type of Data | Lawful Basis for Processing (including Legitimate Interest) |
---|---|---|
Responding to website enquiries, demo requests, or contact form submissions | Identity Data, Contact Data, Employment Data, Profile Data | Legitimate interest – to respond to your enquiry, provide requested information, and manage potential business relationships. |
Managing customer relationships and communications through CRM systems. | Identity Data, Contact Data, Employment Data, Profile Data, Marketing and Communications Data | Legitimate interest – to manage prospective and existing customer relationships efficiently, record interactions, and maintain accurate contact information. |
Sending marketing emails, newsletters, or event invitations | Identity Data, Contact Data, Marketing and Communications Data | Consent – where you have actively opted in to receive marketing communications. You can withdraw consent at any time via the unsubscribe link or by contacting us. |
Website analytics and usage tracking. | Technical Data, Usage Data, Statistical or Demographic Data | Consent – through our cookie banner before analytics or tracking cookies are placed. Used to analyse and improve website performance and user experience. |
Advertising, remarketing, and measuring marketing effectiveness. | Technical Data, Usage Data, Marketing and Communications Data | Consent – via cookie preferences, used to deliver relevant content and measure marketing performance. |
Operating and securing our website (including hosting, maintenance, and backups) | Technical Data, Usage Data | Legitimate interest – to maintain website functionality, ensure system integrity, prevent misuse, and protect against cyber threats. |
Internal reporting, business analysis, and service improvement | Identity Data, Employment Data, Usage Data, Statistical or Demographic Data | Legitimate interest – to understand how users interact with our site, improve content, services, and marketing effectiveness. |
Compliance with legal or regulatory requirements | Identity Data, Contact Data, Technical Data, and any other relevant information necessary to comply with legal obligations | Legal obligation – to meet statutory or regulatory requirements such as tax, accounting, and data protection compliance. |
5. Cookies and Tracking
We use cookies on our website – small files containing a text-only string of information – that a website transfers to your computer’s hard disk. We may use both persistent cookies as well as temporary cookies which are deleted after you close your browser. Cookies may be used to help us enable some functionality within our Services, recognise your computers’ IP address when you return to our website. They may also allow us to compile aggregated statistics that help us improve the structure and performance of our website.
You have the possibility to accept or decline cookies by simply modifying the settings in your browser. Please be aware that without cookies, our platform may have limited functionality or may not work at all.
Name | Purpose | Category | Provider | Expiry |
---|---|---|---|---|
__cf_bm | Cloudflare places this on end-user devices that access websites protected by Bot Management or Bot Fight Mode. | Essential | Cloudflare | 30 minutes |
_cfuvid | Cloudflare places this on end-user devices that access websites protected by rate limiting. | Essential | Cloudflare | 30 minutes |
AEC | Used by Google to ensure that requests within a browsing session are made by the user, and not by other sites. | Essential | 6 months | |
__Secure-ENID | Used by Google to remember your preferences and other information, such as your preferred language, how many results you prefer to display on a search results page and whether you want Google’s SafeSearch filter to be activated. | Preferences and Settings | 396 days | |
SOCS | Used by Google to store a user’s state regarding their cookies choices. | Preferences and Settings | 395 days | |
DV | Created by Google Ads Optimisation that tracks and collects data to help deliver and retarget ads to users. | Analytics & Marketing | Session | |
_ga | To store and count pageviews. | Analytics & Marketing | 396 days | |
_ga_* | To store and count pageviews. | Analytics & Marketing | 396 days | |
__hssc | Keeps track of sessions. | Analytics & Marketing | HubSpot | 30 minutes |
__hssrc | Determines if user has restarted the browser. | Analytics & Marketing | HubSpot | Session |
__hstc | Main cookie for HubSpot to provide insights into user activity. | Analytics & Marketing | HubSpot | 6 months |
hubspotutk | Keeps track of a user's identity to prevent duplication of contacts. | Analytics & Marketing | HubSpot | 6 months |
_lfa | This distinguishes users from the same IP address, and the data it collects is used in targeted marketing efforts. | Analytics & Marketing | Pipedrive | Session |
6. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you can ask us to anonymise your data and in some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
7. International Data Transfers – Sub‑processors
We sometimes use carefully selected third-party service providers (known as sub-processors) to help us deliver our services and operate our business. These may include providers of hosting, analytics, customer relationship management, marketing automation, and technical support.
Some of these sub-processors are located, or may process personal data, outside the United Kingdom (UK). Where this occurs, we take appropriate steps to ensure that your information remains protected in accordance with UK data protection law.
We rely on one or more of the following safeguards:
- Adequacy regulations issued by the UK Government confirming that the destination country ensures an adequate level of protection for personal data; or
- Standard Contractual Clauses (SCCs) issued under UK law, together with the UK Addendum, which legally oblige the recipient to protect your personal data to UK standards.
We may update the list of sub-processors as our service relationships change.
Subprocessor | Purpose | Location of Processing | Transfer Safeguard | Privacy Policy |
---|---|---|---|---|
Amazon Web Services | To provide website hosting and transactional email delivery. | Ireland | UK adequacy regulations for EEA | https://aws.amazon.com/privacy |
Pipedrive | To provide lead and sales management services. | Germany | UK adequacy regulations for EEA | https://www.pipedrive.com/en/privacy |
HubSpot | To provide marketing solutions including automation, form, email marketing and analytics. | Germany | UK adequacy | https://legal.hubspot.com/privacy-policy |
To collect website usage data for analytics. | United States / Europe | UK Addendum to SCCs + Google DPA (including data anonymisation and IP masking) |
8. Your data protection rights
Under certain circumstance, you have rights under data protection laws in relation to your personal data shown below.
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to anonymise or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
To exercise these rights, contact hello@unseen-group.com. You may also complain to the ICO: https://www.ico.org.uk.
9. Security
We apply a range of technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
These measures include encryption in transit and at rest, role-based access controls, multi-factor authentication, network and endpoint security monitoring, and secure, accredited cloud hosting environments that comply with recognised standards such as ISO 27001 and SOC 2.
Access to personal data is restricted strictly to authorised personnel who require it to perform their job duties and who are bound by confidentiality obligations. All staff receive regular training on data protection and information security to ensure ongoing compliance and awareness.
10. Third Party Links
Our website and engagement platform may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
11. Updates
We may update this Privacy Policy. The latest version will always be available on this page.
12. Contact
Email: hello@unseen-group.comAddress: Unseen Group, Brown Street, Manchester, M2 1DH.